How Influencers Are Making Big Money During IPL Season – And You Thought Only Cricketers Got Rich!
It’s not just the cricketers who are scoring big during IPL—welcome to the era where influencers are bowling over brands and catching big cheques while dancing to viral reels in their jerseys.
With stadiums lit, fans hyped, and screens blazing across the globe, IPL isn’t just a cricket tournament anymore—it’s a money-making carnival, and influencers have cracked the code to cash in.
Let’s break down how they’re doing it 👇
💸 1. Brand Collaborations – The Holy Grail
During IPL, brands go into overdrive. From fantasy sports apps and soft drink giants to pizza chains and online casinos—everyone wants visibility. And who do they turn to? Influencers.
- Influencers with as little as 10k followers are getting paid ₹5K to ₹50K per post, while those in the big leagues (100K+) are raking in ₹1L to ₹5L per campaign.
- They wear team jerseys, flaunt game snacks, shout out predictions—all paid.
- Niche creators like cricket analysts or meme pages are booked out weeks in advance.
📱 2. Reels, Shorts & Live Sessions – Enter the Engagement Game
Reels showing:
- Cricket-themed dances
- “Who will win today?” polls
- Funny match-day skits
…are exploding in engagement. Why? Because they combine FOMO + fandom + fun.
Instagram, YouTube Shorts, and even Twitter Spaces are being used for:
- Watch-alongs
- Fan debates
- Prediction polls with affiliate links
And guess what? Every click = money.
🎯 3. Fantasy Leagues & Affiliate Marketing
Fantasy platforms like Dream11, MPL, and My11Circle are throwing cash like confetti.
- Influencers are given unique referral codes, and for every sign-up, they earn ₹50–₹500.
- Some with massive reach are even getting fixed retainers + bonuses for performance.
Add to that:
- Tips & tricks videos on how to make your fantasy team
- Telegram channels pushing paid predictions
It’s a money-printing machine if you play the content game right.
🧃 4. Team-Based Content = Jackpot
Supporting a team isn’t just passion now—it’s business strategy.
- Influencers pick a team and build content around it: “Why CSK will win”, “MI roast video”, or “Top 5 RCB fails”.
- Brands associated with those teams (like Chennai Super Kings x Gulf Oil) slide into DMs for partnerships.
Fans love it. Brands love it more. Influencers? They’re laughing to the bank.
🛍️ 5. Merch Drops & Paid Promotions
You thought only official teams sell jerseys? Nah.
- Influencers partner with clothing brands to sell unofficial fan merch.
- Custom tees, mugs, posters, even IPL-themed nail art!
- Some even launch limited-edition drops around playoffs or finals.
And yes, they promote these on their channels with discount codes—again, affiliate money rolling in.
🔥 Bonus: The Spiciest Move – “Influencer Watch Parties”
High-end creators host IPL watch parties at lounges, clubs, or cafes, often sponsored by:
- Food delivery brands
- Breweries
- Lifestyle apps
These events have:
- Live coverage
- Brand booths
- Selfies with fans
- Hashtag contests
It’s content gold + cash flow heaven.
👑 Final Over: Influencers Are the Real MVPs This IPL
While Virat’s smashing sixes and Dhoni’s finishing in style, influencers are smashing algorithms and finishing ad deals.
The game has changed. Cricket is no longer just about the pitch—it’s about the reach.
So next time you scroll past that “MI vs RR Roast Battle” or “Who will win today? Poll 👇” —just know, that’s not just content. That’s cold, hard cash. 💰
What do you think? Would you become an IPL influencer if given the chance? Drop your comments or tag your favorite cricket creator! 🏏🔥
Disclaimer:
This blog is intended for informational and entertainment purposes only. The earning figures and strategies mentioned are based on general trends and publicly available information. Actual income and brand partnerships may vary depending on various factors including follower count, engagement rate, niche, and audience demographics. This blog does not constitute financial or professional advice. Readers are encouraged to conduct their own research or consult with a professional before pursuing influencer marketing opportunities.
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